1F
The journal.
Short notes on how we work. Written by the people who did the work, usually on a Friday.
2F
and 2 min read
A button should say what happens
"Learn more" and "Get started" tell you nothing. Here's how we write button text that says what happens next.
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and 2 min read
What a four-week website sprint looks like
Four weeks is enough to launch a small site if you decide what's in the box on day one. Here's the plan, week by week.
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Photos in four colors: what dithering is good for
Dithering turns a photo into a handful of colors and a pattern. It can make a site feel handmade, or make a photo hard to read. Here's how we tell which.
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We pick the palette before the font
A palette tells you what a brand feels like before a single word is read. Here's how we choose one in an afternoon.
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